Orange Bridge Case Study

The Client

The client is a U.S.-based cloud solutions provider specializing in Microsoft Azure services and consulting. Known for delivering enterprise-grade cloud migrations and architecture services, the client is recognized among the top 5% in an ecosystem of over 400,000 Microsoft partners globally in 2024. 

Client Objectives

The client was experiencing rapid growth and needed extensive marketing support to scale their visibility and reinforce their industry leadership. They wanted to strengthen their content marketing efforts across all channels to support both sales and brand authority. 

Specifically, they wanted to publish compelling customer success stories, release blog and social media content that demonstrated their Microsoft solutions expertise, and optimize their website to clearly communicate their value proposition to prospective clients and partners.

Client Challenges

Despite their technical capabilities and industry expertise, the client’s internal team had limited bandwidth to consistently create high-impact marketing content. They also lacked a core vision for their brand messaging, and were uncertain how to translate their capabilities into a thought leadership perspective and brand voice. 

Additionally, the client lacked a structured process for gathering and translating client feedback into strong case studies, and needed help aligning their content with fast-evolving business goals. Their website messaging also needed an update to reflect their rapid growth and market position.

The client made three different attempts to integrate a B2B marketing partner to work seamlessly with their internal teams. However, onboarding and other efforts to get marketing teams aligned with their processes and teams was time-intensive and the results were too underwhelming to continue any long-term engagements. 

After three failed attempts with prospective B2B marketing partners in under a year, the client ultimately found Orange Bridge through a recommendation from one of their customers - one of the world’s foremost game developers and publishers located in South Korea. 

The client chose Orange Bridge as their marketing and content partner due to our:

• Deep understanding of the tech industry and relevant expertise in cloud, Microsoft ecosystem services, and B2B marketing for technology companies.
• Ability to translate complex technical topics into clear, engaging content that resonates with both business and technical audiences.
• Ability to deliver end-to-end content support, including conducting customer interviews, and writing, editing, and aligning final deliverables with brand and business goals.
• Strategic partnership approach, ensuring Orange Bridge served as an extension of the internal marketing team rather than just a vendor.
• Proven track record of helping fast-growing tech firms build credibility and drive demand through content.

Orange Bridge's Approach

Orange Bridge kickstarted the partnership with a discovery call to understand the client’s pain points and what they envisioned for both their short and long-term goals. Our team conducted an audit of the client’s existing marketing assets to identify gaps, areas for improvement, and potential asset repurposing opportunities.

As the client’s content development partner, we embedded our team in their operations to create both a 6-month and a 1-year marketing roadmap with strategic objective milestones and a corresponding content delivery schedule. We maintained close communication with their Vice President of Alliances while largely working autonomously to strike the client’s desired balance between partner independence and accountability. 

During our engagement with the client, Orange Bridge executed numerous large-scale marketing efforts to directly support their goals:

• Aligned existing fragmented brand messaging across stakeholders, sales, development, and marketing departments to enable a unified brand voice and support a robust thought leadership point-of-view. 
• Interviewed the client’s enterprise customers directly to identify real business outcomes and transform these insights into persuasive, story-driven case studies.
• Wrote strategic blogs and thought leadership articles connecting industry trends to their primary services, enabling the client to stay top of mind with both prospects and partners.
• Rewrote existing landing pages and website content, sharpening the client’s messaging to better convey their technical strengths, dedication to driving customer value, and differentiation as a Microsoft Partner. 
• Targeted relevant industry awards, including Inc. 5000, Microsoft Partner of the Year Awards and Stevie Awards, to amplify their visibility and improve credibility with prospects and existing clients. 
• Enhanced corporate thought leadership by securing prominent industry speaking opportunities for their key executives.

The Results

Orange Bridge’s partnership provided the client with a professional, consistent content and marketing foundation that elevated their brand, supported growth, and contributed to the company’s swift rise. 

Our cohesive approach resulted in the client’s formal recognition on the prestigious Inc. Regionals 2023 list for the Southwest, earning a position among the top 15. 

Inc. Regionals acknowledges the fastest-growing private companies in America by region across a two-year timeframe. These companies are honored for accelerating business impacts in their respective regions, contributing thousands of jobs and garnering millions in revenue.

As a direct result of their engagement with Orange Bridge, the client also:

• Leveraged their customer case studies as both marketing collateral and critical sales enablement tools to empower their sales teams; case studies were used in 80% of sales proposals to nurture trust and shorten sales cycles. 
• Increased website traffic by 40% within 6 months of launching new content and updated landing pages. 
• Experienced a 2x increase in average time on site for case study and blog pages, indicated improved content engagement.
• Achieved a 30% increase in inbound leads attributed to enhanced website messaging and SEO-driven blog content. 
• Featured content in key partner communications, including Microsoft co-marketing and industry events. 

After years of successful partnership, we’re proud to maintain our professional relationship with the client as both a marketing consultant and strategist, and serve as their sole content developer for the annual Microsoft Partner of the Year Awards and other respected industry awards.