ANA "B2" Awards | Submission Writing Services
Transform Your Best Campaign into the Industry's Top Honor
The ANA "B2" Awards are the most coveted recognition in B2B marketing. To win an ANA "B2" Award, you need to demonstrate clear commercial value. Orange Bridge provides the specialized writing and strategy required to position your campaign as the undisputed leader in its category.
We Know the Difference Between Activity and Impact.
The ANA judges don't care about vanity metrics; they care about business impact. Most submissions fail because they focus on creative rather than commercial success.
Orange Bridge specializes in reverse-engineering your campaign data to tell the ROI story the judges are hunting for. We calibrate your submission to satisfy the specific requirements of the strict scoring rubric.
Critical Dates for the Association of National Advertisers (ANA) Awards
To ensure a high-scoring narrative, Orange Bridge recommends starting the writing process at least 3 weeks before your targeted deadline. While the portal accepts late entries, our capacity for "Rush" services is limited.
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January 23, 2026
Standard Entry Deadline
The primary submission date. Submitting by this deadline avoids the ANA's late fees. We recommend booking your strategy call by Jan 5th to meet this date comfortably. -
February 20, 2026
Orange Bridge "Rush" Cutoff
This is the last day we accept new clients for the 2026 cycle. After this date, we cannot guarantee a completed narrative before the portal closes. -
March 6, 2026
Final Late Deadline
The absolute final cutoff for the ANA "B2" Awards portal. Entries submitted between Jan 23 and March 6 will incur a late fee from the awards organization.
Your Complete ANA Entry Package
The ANA "B2" application is both complex and demanding. Orange Bridge manages the entire writing and curation process to ensure every field in the portal is optimized for the judges.
The "Executive Summary" Abstract
The first thing judges see. We create a slick, 150-word abstract that frames your campaign’s success instantly, ensuring the judges understand your strategy before they even read the full case study.
The Core Case Study Narrative
We write the comprehensive "Situation, Strategy, and Results" sections. We translate your raw campaign data into a dramatic business story that aligns with the specific ANA B2 scoring rubric for your category.
Asset Curation & Captions
A marketing award requires visuals. We help you select your strongest creative assets (videos, PDFs, landing pages) and write the strategic captions needed to explain their context and impact to the jury.
Start your journey to ANA 'B2' Award recognition.
Are you a B2B marketing leader interested in learning more about our dedicated ANA "B2" Award Submission Writing Services? Explore FAQs below to better understand how Orange Bridge's services work and what to expect.
Hosted by the Association of National Advertisers (ANA), the "B2" Awards are the pinnacle of recognition for the B2B marketing industry.
Unlike general business awards, these are judged specifically on the effectiveness of business-to-business marketing. Winning a "B2" validates that your campaign didn't just look good creatively, but drove measurable commercial impact.
The client is responsible for all official entry fees payable directly to the ANA organization.
Our service fee covers the strategy, copywriting, and submission management. We will provide you with the final pricing tier for your specific category (entry fees vary based on ANA membership status) so there are no surprises.
We value transparency. Before starting, we provide a formal contract (Statement of Work) that clearly outlines the project scope, deliverables, and timelines so you know exactly what you are receiving.
For billing, we use Stripe to process payments securely, allowing for a seamless transaction experience via credit card or ACH.
Realistically, we aim to keep your involvement to under 2 hours total. We typically need 45–60 minutes for an initial SME interview (or for you to fill out our questionnaire) to gather campaign metrics, and about 30 minutes to review the final draft. We handle all the narrative structuring and editing in between.
Yes!
We love interviewing marketing leads to capture the campaign's backstory, but we have a proprietary guided questionnaire you can use instead. It asks targeted questions to extract the specific "Challenge, Strategy, and ROI" data we need to write a winning case study asynchronously.
We've developed our questionnaire over years of working with clients on these awards. They're designed to mine the right information and simplify the process.
No reputable agency can ever guarantee a win, as judging is completely subjective. However, we maximize your odds by ensuring your entry aligns perfectly with the ANA scoring rubric.
We ensure your narrative highlights the specific business impact metrics the judges are trained to look for, making your entry easy for them to score highly.
Yes, and we highly recommend taking a "portfolio approach" to maximize your winning odds.
Just like with the Microsoft Partner Awards, volume counts. We have experience managing cycles with 15–20+ unique submissions for a single client. Whether you want to enter one campaign into five different categories (e.g., "Lead Gen," "AI," and "Social Media") or submit unique entries for ten different product lines, our team scales to support you.
Ask about our Volume Submission Packages for reduced rates on bulk entries.
You Have the ROI. We Have the Narrative.
The difference between a participant and a Gold Winner is often the case study storytelling. We are currently accepting final clients for the March 6, 2026 (ANA) deadline. Fill out the form to reserve your writing slot before our Q1 capacity is full.