Orange Bridge Case Study:

The Client

The client is a global software consulting and professional services firm that helps enterprises close the gaps across technology, business, and people. With $350+ in annual revenue, they are an industry leader in leveraging Microsoft technology to accelerate digital transformation initiatives and growth.

Client Objective

To obtain the prominence and visibility associated with securing a Microsoft Partner of the Year Award win, the client wanted to submit several nomination entries across critical categories. This effort would lead to formal recognition from Microsoft as either a finalist or winner for 2022.

Client Business Challenge

Microsoft Partner of the Year Awards are a highly popular industry accolade that acknowledge innovation excellence by Microsoft partners across 100+ regions and numerous industries and categories.

Award recipients are chosen according to:

However, the client faced challenges that would potentially derail their efforts to craft winning submission entries, including:

    •Disparate and fragmented customer data across several formats.
     •Unique customer case study knowledge from SMEs that had yet to be compiled and documented.
     •Lack of formal copyrighting experience to execute a professional nomination entry that would effectively convey critical case study  information.
     •Difficulty determining which case studies would best meet each award requirement.
     •Complexity of the award submission guidelines per category was difficult to translate into viable entries. 
     •Tight submission deadline of under 2 weeks.

The client determined that a professional copywriting agency was needed to gain an edge and increase their chances of securing a win. After evaluating several content writers on various freelance platforms, they partnered with Orange Bridge.

The client selected Orange Bridge due to our:

     •Experience working with global technology providers.
     •Robust understanding of data, analytics, AI, and digital transformation concepts.
     •Extensive portfolio of published copywriting assets.
     •Reputation as a trusted technology copywriting and marketing agency.
     •5-star rating on foremost marketplace platforms, like Upwork.

Orange Bridge's Approach

After a comprehensive consultation with the client to determine their pain points and objectives, Orange Bridge assembled our team of experienced technology writers and consultants to develop a custom strategy and define an efficient workflow.

Our team established a proprietary process that positioned the client for success - explore our dedicated Microsoft Partner of the Year Award Submission Writing Service for more information.

Each completed document was subject to a rigorous editing process by our Editing team before being delivered to the client for award nomination submission before deadline.

The Results

The client won 2 Microsoft Partner of the Year Awards that they had targeted for 2022, a distinctive honor as winners are selected from over 4,000+ submission entries.

The client's VP reached out to Orange Bridge to express satisfaction with our team's dedication to working around the clock to meet the tight deadline for the nomination entries without sacrificing quality. 

The following year, the client procured our copywriting services to repeat this process with a more ambitious goal of targeting 5+ unique submission entries. With the help of Orange Bridge's expert team and proprietary methods, the client garnered multiple wins, significantly increasing industry visibility and customer trust in the efficacy of their solution and services suite.

This effort represents a perfect winning streak of 5+ awards out of 5+ created submission entries.

Orange Bridge is now the client's sole content writing partner in delivering annual Microsoft Partner of the Year Awards entries. We continue to be a valued extension of their team, collaborating with the client again this year to develop 10+ entries for 2024.

The client was so pleased with the success of our mutual collaboration that their VP introduced us to their parent company. Our agency's ability to secure consecutive wins led to a significant contract with the parent company to create nomination entries for their organization in 2024. 

Orange Bridge crafted 10+ entries for this top global technology company in 2024 and received praise for our agile workflows and the ease of our collaboration with their SMEs.

We are honored to continue this tradition of close collaboration with our client and their parent company each year as we dominate this niche industry area.