Orange Bridge Case Study

The Client

The client is a global cybersecurity leader protecting the digital operations of enterprises, governments, and critical infrastructure providers worldwide. Operating in over 80 countries, with a workforce of more than 15,000, the company delivers integrated cloud, network, and AI-driven security solutions to over 60,000 customers. 

Generating annual revenues exceeding USD $6 billion, the company has been an established Google Cloud partner, leveraging advanced AI and machine learning to automate threat detection, predict emerging risks, and strengthen cyber resilience at scale. Its innovation investments include AI-augmented threat intelligence and autonomous policy orchestration, making it one of the most forward-thinking cybersecurity firms in the market. 

Client Objectives

Wanting to position their company as the benchmark for responsible, high-impact AI adoption within cybersecurity through prominent industry awards. The Google Cloud Partner Awards represent one of the highest accolades and most visible platforms for market recognition, and they wanted to demonstrate how Google Cloud AI capabilities were accelerating transformation and business impact for customers on a global scale.

Primary objectives included:

• Illustrating how AI innovation and leadership translated into operational efficiency, threat prevention, robust risk management, enhanced compliance, and proven customer outcomes.
• Quantify impact at scale via credible metrics on accuracy, automation, and speed. 
• Develop a submission that is both technically accurate and emotionally powerful.
• Build a content framework that can be repurposed for future marketing assets, including white papers, case studies, and data sheets.

Client Challenges

As one of the most well-known brands in the cybersecurity space, the client had a distinct technology advantage. But they struggled with the same challenge as many tech innovators: converting technical differentiation and details into a compelling story that resonates with Google’s evaluators and the broader market.

Many companies underestimate this step, assuming that an award submission is simply a case study or a customer story that’s polished for an entry. In reality, it’s a distinct discipline. It requires the right language, structure and strategic framing, and the ability to translate deep technical value into business impact, innovation narrative, and executive clarity.

The client’s teams possessed that data and results but lacked a unifying narrative connecting achievements to business and customer outcomes. They needed to:

• Define a strategic narrative for their AI investments and outcomes.
• Acquire the right information from various business units that contributed to the innovation story.
• Quantity impact using metrics aligned to Google’s specific judging criteria and the award category requirements.
• Unify multiple perspectives across global marketing, engineering, partner teams, and delivery teams into a single cohesive story.

The Client's Journey with Orange Bridge

Orange Bridge was selected per a referral from their Chief Marketing Officer, who we had worked with previously for another unrelated project. We partnered closely with the client’s global marketing, product, and analytics teams to design several submissions that addressed all of their business objectives and the award category criteria.

Key components of the engagement: 

• Our team worked with internal analysts to distill complex performance data and technical solution documentation into accurate impact statements.
• We deployed our proprietary questionnaire and submission development framework, refined over years of experience working with leading technology providers on the Google Partner Awards, to acquire the right information and align on value messaging.
• We leveraged the full Adobe suite to produce award visuals and motion assets that supported the narrative.
• We compiled all content into a submission that balances technical details with emotional resonance and proof points.

Results

The submissions  won multiple 2025 Google Partner Awards, including a coveted Global Partner Award, a public celebration of the client’s leadership in responsible AI innovation on a worldwide scale.

The client received digital promotional badges, trophies, formal PR and social media features from Google, and was honored at Next ‘25 in Las Vegas. 

Their win was also featured prominently in:

• Intelligent CIO
• PR Newswire 
• AI Magazine
• Channel Futures
• CRN Magazine 
• And others

The engagement with Orange Bridge delivered sustainable business value:

• Unified storytelling across diverse global teams, strengthening internal B2B marketing alignment around responsible AI innovation.
• Updated brand narrative framework that reinforced brand messaging as a global thought leader. 
• New customer case studies featured across the company’s website and social media channels. 

We’re proud to have helped one of the world’s leading cybersecurity innovators earn top recognition for their robust AI vision and demonstrate how intelligence, when well told, becomes a business advantage.

Orange Bridge continues to be the company’s exclusive award submission development partner as they target the 2026 Google Partner Awards for multiple categories.